"Grass is dumb" and other brilliant campaigns

Some ads that brilliantly breathe life into old-hat messages by taking delightful and unexpected angles.

Denver Water tells us something unusual about grass...

http://osocio.org/message/grass_is_dumb/

Keep California Beautiful demonstrates an exceptionally heavy use of irony to protect beaches...

http://osocio.org/message/lets_trash_the_beach/

UK NGO Green Thing kills that swede (OMG I love this!)

http://osocio.org/message/ninjin_the_way_of_the_vegetable_assassin/